Whitespace defenders – UNITE!

Make the logo bigger! Add a button there! How about a starburst there! Use that blank space. More More More info! 

We all have to contest with client apprehensions of WhiteSpace! Why do they hate it? How do you convince them to love it? How can you use it properly. In this podcast, the Gents chat about the benefits of whitespace, provide you ideas on how to explain how to defend it, and give some clear ways to use it properly in your website, ads, packaging and in general.